After existing as an almost entirely America-only 
brand since its foundation by race driver Louis Chevrolet in 1911, General Motors is moving ahead with an ambitious plan to launch its Chevrolet brand in Europe.
The idea is to market Chevy — a brand most Europeans know only through American films and television — as “cool, distinctive Americana,” according to Wayne Brannon, executive director of Chevrolet Europe.
The effort has so far seen tremendous success, he notes, making Chevy the fastest-growing brand on the continent with 34 percent sales growth.more...
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